Johnfold

Dead Format

PRODUCT DESIGN. In 2016, I created an illustration that I wanted to turn into a vinyl collectible toy. I painted the toy using a combination of water-based acrylic paints and Posca pens. With the help of an old colleague, a 3D render was created from the original illustration using ZBrush. The design was then modified for use with a 3D printer, which was used to create the hero model.

A mold was cast using a vinyl resin that was liquefied and then allowed to harden over 30 minutes. The actual toy was created using a two-part resin. The design was limited to a test run of 5 units.

I used InDesign to create the packaging for the toy. Cassette tapes were used as cushioning in the box. The packaging was kept black to give it a dark feel, since cassette tapes are considered a dead format. The product also included a "Certificate of Authenticity" to give the design a limited edition feel. A stamped seal of approval is included on the back of the certificate.

Dead Format Original Illustration
Dead Format Logo
Dead Format Packaging
Dead Format Packaging and Toy
Dead Format Original Illustration
Dead Format Logo
Dead Format Logo