COLLABORATION CONCEPT. No Fun Press is a Toronto, Canada-based brand that specializes in soft goods and specialty items with a focus on "comfortable clothes for an uncomfortable world." Their minimalist approach to screen-printing is what appeals to me. As Herschel Supply Co. is one of my favorite brands, I wanted to combine the two. Herschel's original backpacks had a minimalist look, and although they have expanded to include more colorful designs, I wanted to merge these two brands based on that simple aesthetic. Using the No Fun logo, I applied it to the Settlement backpack and blended it with the fabric to give the appearance of screen-printing. Inspired by Herschel's connection to nature, I used a royalty-free image of a deer skull as a repeating pattern. I manipulated the image in Photoshop to add shading and create a more realistic look for the design.
